The first 3 slides of a board deck

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Dave Kellogg recommends starting with a slide summarizing the good, bad, and ugly aspects of the business, followed by a detailed metrics table presented in a Trailing 9 Quarter Format for context. The second slide should focus on key operating metrics like annual recurring revenue (ARR), customer acquisition costs (CAC), churn rates, and net promoter scores. The final slide covers profit & loss and cash metrics, including revenue splits, gross margins, operational expenses, cash flow, and Rule of 40 Score. The article emphasizes the importance of clear, context-rich presentations for effective board meetings.