How to Make Customers Feel Like You’ve Read Their Minds

Matt Lerner, co-founder and CEO at Startup Core Strengths, emphasizes the critical role of language/market fit in SaaS startups. He illustrates how minor changes in wording can dramatically boost conversion rates.

Matt advises focusing on language that resonates with customers' goals and struggles, rather than solely on product features. This approach involves understanding customers' needs through interviews, drafting resonant messages, and validating comprehension.

He argues that finding the right language should be a startup's initial focus, as it lays the foundation for product/market fit and overall business success.