Balderton Sales Playbook

The "Balderton B2B Sales Playbook" provides a comprehensive guide for building efficient B2B sales teams. It covers sales team structure, processes, pipeline generation, compensation mechanisms, creating a strong sales culture, and going global. It emphasizes the importance of an optimal sales structure, timing, indirect channels, and key metrics in sales operations. The playbook offers practical strategies and case studies, serving as a foundational guide for founders and executives in early-stage companies to establish and grow their sales teams effectively.